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© 2019 by Toronto Entrepreneurs Conference & Tradeshow

Alyssa Krane, CHRL
CHIEF TALENT STRATEGIST
POWERHOUSE TALENT INC.

The Rexall Journey: The power of human/technology teamwork amplifying your employer brand and transforming your talent attraction practice

SUMMARY

Our presentation shares a journey of transformation where we discuss the implementation of:

  • an EVP and employer brand strategy

  • career site redesign including top tips for attendees undergoing a redesign project

  • social media and consistent content marketing

  • behavioural science based predictive analytics

  • video interviewing

  • team capability building 

  • and more

Want to see Alyssa at #TRCONF?

ABOUT ALYSSA

Alyssa Krane is a Certified HR Leader (CHRL) and Chief Talent Strategist at Powerhouse Talent Inc. She has spent close to 20 years advising business leaders on progressive talent and human resources concepts. She is passionate about culture and the power of an authentic employer brand in magnetizing incredible talent to an organization, as well as uniting the current workforce. Her expertise has been featured in global publications such as Forbes, Fast Company, Money Magazine, and more. Alyssa has written for HR Professional Magazine, ERE Media, CEO World Magazine, and others.

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Powerhouse Talent is a Toronto-based firm specializing in employer branding, recruitment marketing, and talent attraction strategy.