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TracyPauloBrown - Sr Director, Talent Ma
Tracy Paulo-Brown

The Rexall Journey: The power of human/technology teamwork amplifying your employer brand and transforming your talent attraction practice


Our presentation shares a journey of transformation where we discuss the implementation of:

  • an EVP and employer brand strategy

  • career site redesign including top tips for attendees undergoing a redesign project

  • social media and consistent content marketing

  • behavioural science based predictive analytics

  • video interviewing

  • team capability building 

  • and more

Want to see Tracy at #TRCONF?



Tracy Paulo-Brown is a seasoned Human Resources professional, with over 10 years of progressive experience in the retail industry.


A transformative and inclusive leader, Tracy has a natural aptitude for tactical planning with a passion for talent. She has continually shown herself to be #ALLIn at Rexall, where she serves as Senior Manager, Talent Attraction. 


As a talent acquisition leader, Tracy has recruited hundreds of individuals from individual contributors to senior leadership roles. She has worked tirelessly with her team to help transform the recruitment strategy at Rexall. This work included the launch of an employee value proposition, continuous employer branding improvement and an overhaul of Rexall’s Campus Program. The result of these efforts has led to talent better suited to culture supporting a decrease in turnover by 44%, and an increase of New Graduate Hires by 20%. 


With the ability to build mutually beneficial relationships across departments, while effectively managing multiple initiatives, Tracy is a proven problem solver who thrives in dynamic, challenging and changing environments. An effective people leader, Tracy and her team recently placed as finalists at the 2019 Canada HR Awards, in the category of Best Communication Strategy.


Tracy completed her Business Administration diploma in Human Resources Management with Honours from Sheridan College has completed University level courses in Human Resources from Ryerson Univeristy. Tracy is Prosci ADKAR certified in change management, holds a level T3 in Inside Out training and has earned her SuccessFinder Competency Certification.

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